Your Brand in a Material World

Midtown 2:20pm

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In 2014, Google unveiled its bold, colorful plan to make unified interfaces a reality for web and mobile platforms. Material design, founded on the principle that interface elements should behave as predictably as physical objects, has been well-received by designers and adopted faster than any of Google's previous guidelines.

But even as developers and designers adopt and evangelize the new design language, there's still the nagging question of just how branding fits into the picture. Designing for the user while keeping your brand in focus is more important than ever, so how can brands strike the right balance?

This talk will unpack the question of branding in material design, examining current practices, what it means to "go material" and how to effectively and appropriately brand your product while fostering a cohesive, delightful user experience.

Liam Spradlin, Google

Liam is a UIUX designer based in NYC. He's helped independent developers, startups, global corporations, and civic organizations invent or improve innovative, human-centered experiences, and has spoken internationally about the future of UIUX. Liam is currently a design advocate at Google, enabling great design across platforms.