For building mobile audiences and retaining them as users, developers and producers can follow the R.A.C.E. method of operation: *Retention, *Acquisition, *Content and *Engagement
There is a cyclical process of marketing, obtaining new users, keeping them entertaining, keep them on boarding, monetizing them and continuing again with new and different cycles of users.
Chris R. Vaccaro is an award-winning journalist, author and professor from Long Island. A former editor at the New York Daily News and Aol, he is currently Editor-in-Chief with The Topps Company's Digital Team where he manages mobile operations and content for the Topps BUNT, HUDDLE and KICK apps, and oversees producers, analysts and writers across the world covering everything from MLB to NFL to Premier League, Bundesliga and Major League Soccer.
Vaccaro oversees a division at Topps that has produced some of the top grossing sports apps in the world. Topps BUNT has consistently been one of the top 10 grossing apps in North America during the 2014 baseball season. Topps KICK is on its way to success in various markets including the United States, United Kingdom and Germany, and Topps HUDDLE is picking up speed this season in America.
Vaccaro is also an adjunct journalism professor at Hofstra University, the President of the Press Club of Long Island and the author of five books about Long Island sports history.
He has appeared on radio and TV multiple times - ESPN, Howard Stern Show, CBS Evening News, and others - and has covered some of the world's biggest sporting events including the Olympics, Super Bowl, and more.